Datenschutzerklärung

  1. Last update / status: 30.06.2020
  2. General information:
    This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offer and the associated websites, functions and content as well as external online presences, such as our social media profile. (hereinafter jointly referred to as “online offer”). With regard to the terminology used, such as “Personal data” or their “processing” we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR)
  3. Responsible:
    See Imprint
  4. Data protection officer:
    If available, we indicate our data protection officer in the imprint (linked in the footer or in the sidebar of this page).
  5. Types of data processed:
    • Inventory data (e.g., names, addresses)
    • Contact details (e.g., email, telephone numbers)
    • Content data (e.g., text input, photographs, videos)
    • Usage data (e.g. websites visited, interest in content, access times)
    • Meta / communication data (e.g., device information, IP addresses)
  6. Processing of special categories of data (Art. 9 Para. 1 GDPR):
    No special categories of data are processed.
  7. Categories of persons affected by the processing
    • Customers / prospects / suppliers
    • Visitors and users of the online offer
    • In the following we also refer to the data subjects collectively as “users”
  8. Purpose of processing:
    Provision of the online offer, its content and functions
    Provision of contractual services, service and customer care
    Answering contact inquiries and communicating with users
    Marketing, advertising and market research
    Safety measures
  9. Relevant legal bases
    In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 Para. 1 lit. a and Art. 7 GDPR, the legal basis for processing to fulfill our services and carry out contractual measures as well as answering inquiries is Art. 6 Para. 1 lit. b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 Para. 1 lit. c GDPR, and the legal basis for processing to safeguard our legitimate interests is Art. 6 Para. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR as the legal basis.
  10. Changes and updates to the privacy policy
    We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.
  11. Safety measures
    In accordance with Art. 32 GDPR, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probability of occurrence and severity of the risk for the rights and freedoms of natural persons, we make suitable technical and organizational measures to ensure a level of protection appropriate to the risk; The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, forwarding, ensuring availability and their separation. In addition, we have set up procedures that ensure that data subjects’ rights are exercised, data is deleted and that data are responded to at risk. Furthermore, we consider the protection of personal data already in the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly default settings (Art. 25 GDPR).
    The security measures include, in particular, the encrypted transmission of data between your browser and our server.
  12. Cooperation with processors and third parties
    If we disclose data to other persons and companies (contract processors or third parties) within the scope of our processing, transmit them to them or otherwise grant them access to the data, this is only done on the basis of legal permission (e.g. if the data is transmitted to third parties, as is required for payment service providers in accordance with Art. 6 Para. 1 lit. b GDPR), you have consented, a legal obligation provides for this or based on our legitimate interests (e.g. when using agents, web hosts, etc.).
    If we commission third parties to process data on the basis of a so-called “order processing contract”, this is done on the basis of Art. 28 GDPR.
  13. Transfers to third countries
    If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this happens in the context of the use of third-party services or disclosure or transmission of data to third parties, this only occurs if it happens to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only if the special requirements of Art. 44 ff. GDPR are met. I.e. processing takes place e.g. on the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).
  14. Rights of data subjects
    You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR. You have accordingly. Art. 16 GDPR you have the right to request the completion of the data concerning you or the correction of incorrect data concerning you. In accordance with Art. 17 GDPR you have the right to demand that the relevant data be deleted immediately, or alternatively as required of Art. 18 GDPR to demand a restriction of the processing of the data. You have the right to demand that the data concerning you that you have provided to us are received in accordance with Art. 20 GDPR and that they are transmitted to other responsible parties.
    According to Art. 77 GDPR you also have the right to lodge a complaint with the competent supervisory authority.
  15. Right of withdrawal
    You have the right to revoke your consent in accordance with. To revoke Art. 7 Para. 3 GDPR with effect for the future.
  16. Right to object
    You can object to the future processing of your data in accordance with Art. 21 GDPR at any time. The objection can in particular be made against processing for the purposes of direct advertising.
  17. Deletion of data
    The data processed by us will be deleted or restricted in their processing in accordance with Art. 17 and 18 GDPR. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention requirements. If the data is not deleted because it is required for other legally permissible purposes, its processing will be restricted. I.e. the data will be blocked and not processed for other purposes. This applies e.g. for data that must be kept for commercial or tax reasons.
    Germany: According to legal requirements, the storage takes place in particular for 6 years according to § 257 Paragraph 1 HGB (trading books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years according to § 147 Paragraph 1 AO (books, records , Management reports, accounting documents, commercial and business letters, documents relevant for taxation, etc.).
  18. Provision of contractual services
    We process inventory data (e.g., names and addresses as well as contact details of users), contract data (e.g., services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services in accordance with. Art. 6 para. 1 lit b. GDPR. The entries marked as mandatory in online forms are required for the conclusion of the contract. Users can optionally create a user account in which they can view their orders in particular. As part of the registration, the required mandatory information is communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention is for commercial or tax reasons in accordance with Art. 6 Para. 1 lit. c GDPR necessary. It is up to the users to save their data before the end of the contract if they have canceled. We are entitled to irretrievably delete all user data stored during the term of the contract. As part of registration and renewed logins as well as use of our online services, we save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the user in protection against misuse and other unauthorized use. A transfer of this data to third parties does not take place, unless it is necessary to pursue our claims or there is a legal obligation in accordance with. Art. 6 para. 1 lit. c GDPR. We process usage data (e.g., the visited websites of our online offer, interest in our products) and content data (e.g., entries in the contact form or user profile) for advertising purposes in a user profile in order to e.g. To display product information based on the services you have previously used.
    The deletion takes place after the expiry of statutory warranty and comparable obligations, the necessity of storing the data is checked every three years; in the case of the statutory archiving obligations, the deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation); Information in the customer account remains until it is deleted.
  19. contact
    When contacting us (via the contact form or email), the information provided by the user is used to process the contact request and its processing in accordance with. Art. 6 para. 1 lit. b) GDPR processed. User information can be stored in our Customer Relationship Management System (“CRM System”) or comparable request organization. We delete the requests if they are no longer required. We review the requirement every two years; We permanently save inquiries from customers who have a customer account and refer to the information on the customer account for deletion. In the case of the statutory archiving obligations, the deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation).
  20. Comments and contributions
    If users leave comments or other contributions, their IP addresses are processed on the basis of our legitimate interests within the meaning of Art. 6 Para. f. DSGVO stored for 7 days. This is done for our safety if someone leaves illegal content in comments and contributions (insults, forbidden political propaganda, etc.). In this case we can be prosecuted for the comment or contribution ourselves and are therefore interested in the identity of the author.
  21. Collection of access data and log files
    On the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR data on every access to the server on which this service is located (so-called server log files). The access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider .Logfile information is stored for security reasons (e.g. to investigate acts of abuse or fraud) for a maximum of seven days and then deleted. Data, the further storage of which is necessary for evidence purposes, are excluded from deletion until the respective incident has been finally clarified.
  22. Online presence in social media
    On the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR online presence within social networks and platforms in order to communicate with customers, interested parties and users active there and to inform them about our services. When calling up the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply.Unless otherwise stated in our privacy policy, we process the data of the users if they communicate with us within the social networks and platforms, e.g. Write articles on our online presence or send us messages.
  23. Cookies & range measurement
    Cookies sind Informationen, die von unserem Webserver oder Webservern Dritter an die Web-Browser der Nutzer übertragen und dort für einen späteren Abruf gespeichert werden. Bei Cookies kann es sich um kleine Dateien oder sonstige Arten der Informationsspeicherung handeln.Wir verwenden ?Session-Cookies?, die nur für die Zeitdauer des aktuellen Besuchs auf unserer Onlinepräsenz abgelegt werden (z.B. um die Speicherung Ihres Login-Status oder die Warenkorbfunktion und somit die Nutzung unseres Onlineangebotes überhaupt ermöglichen zu können). In einem Session-Cookie wird eine zufällig erzeugte eindeutige Identifikationsnummer abgelegt, eine sogenannte Session-ID. Außerdem enthält ein Cookie die Angabe über seine Herkunft und die Speicherfrist. Diese Cookies können keine anderen Daten speichern. Session-Cookies werden gelöscht, wenn Sie die Nutzung unseres Onlineangebotes beendet haben und sich z.B. ausloggen oder den Browser schließen.Über den Einsatz von Cookies im Rahmen pseudonymer Reichweitenmessung werden die Nutzer im Rahmen dieser Datenschutzerklärung informiert. Falls die Nutzer nicht möchten, dass Cookies auf ihrem Rechner gespeichert werden, werden sie gebeten die entsprechende Option in den Systemeinstellungen ihres Browsers zu deaktivieren. Gespeicherte Cookies können in den Systemeinstellungen des Browsers gelöscht werden. Der Ausschluss von Cookies kann zu Funktionseinschränkungen dieses Onlineangebotes führen.
    You can reject the use of cookies for range measurement and advertising purposes via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and also the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).
  24. Google Analytics
    On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use Google Analytics, a web analysis service provided by Google Ireland Limited (Gordon House, Barrow Street , Dublin 4, Ireland). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there. Google is certified under the Privacy Shield Agreement and thus offers a guarantee that it will comply with European data protection law:https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active. Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internet. In doing so, pseudonymous user profiles can be created from the processed data. We use Google Analytics to only display the advertisements placed within Google and its partners’ advertising services to users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products, which are determined on the basis of the websites visited), which we transmit to Google (so-called “remarketing” or “Google Analytics audiences”). With the help of remarketing audiences, we also want to ensure that our ads correspond to the potential interest of the users and are not annoying. We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. The IP address transmitted by the user’s browser will not be merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by downloading and installing the browser plug-in available under the following link:https://tools.google.com/dlpage/gaoptout?hl=de. Alternatively, you can prevent by clicking on Prohibit Google Analytics from tracking me, that Google Analytics collects data about you within this website. By clicking on the link above you download an ?opt-out cookie?. Your browser must therefore generally allow the storage of cookies. If you delete your cookies regularly, you will need to click on the link each time you visit this website. You can find more information on Google’s data usage, settings and objection options on the Google website:https://www.google.com/intl/de/policies/privacy/partners (“Use of data by Google when you use our partners’ websites or apps”), https://policies.google.com/technologies/ads (“Use of data for advertising purposes”), https://adssettings.google.com/authenticated (?Manage information that Google uses to show you advertisements?). Otherwise, the personal data will be anonymized or deleted after a period of 14 months.
  25. Integration of services and content from third parties
    We use content or service offers from third-party providers within our online offer on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. Services such as Include videos or fonts (hereinafter referred to as ?content?). This always presupposes that the third-party providers of this content perceive the IP address of the user, as they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user’s device and contain, among other things, technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offer, as well as being linked to such information from other sources The following illustration provides an overview of third-party providers and their content, along with links to their data protection declarations, which provide further information on the processing of data and, in part already mentioned here, possibilities of objection (so-called opt-out) contain: